The Burger Scene in Thailand Is Hot—but the Quality Isn’t

Walk around any major city in Thailand—Bangkok, Pattaya, Chiang Mai—and you’ll see burger joints everywhere. From street food stalls to craft burger bars, the trend is growing fast.

But here’s the catch: most of them are using low-quality buns.

Soft, bland, soggy.

Or dry and crumbly.

It’s the weak link in an otherwise good concept.

If you’re planning to open a burger spot—or want to improve your current menu—upgrading the bun can completely change your game.

Why the Bun Matters More Than You Think

Your customer takes a bite of your burger.

The first thing they feel isn’t the meat, the cheese, or the sauce…

It’s the bun.

That first impression is make or break.

At GRANO, we make artisanal brioche burger buns that are:

• ✅ Soft but structured (no collapsing mess)
• ✅ Buttery, rich, and slightly sweet
• ✅ Toasted beautifully with a golden crust
• ✅ Elegant and Instagrammable
• ✅ Made for high-performance kitchens

The same burger with our bun = a premium experience.

Same ingredients, next-level taste and presentation.

Not Just Better—Smarter for Business

• ✔️ No need to bake in-house
• ✔️ Consistent quality for every shift, every shop
• ✔️ Long shelf life, stays fresh longer than standard buns
• ✔️ Perfectly portioned for cost control
• ✔️ Available in multiple sizes and weights

You don’t need to change your whole recipe. Just switch the bun—and you’ll notice the difference in customer satisfaction, reviews, and repeat orders.

Why GRANO Buns Are Better Than the Rest

Let’s be honest: most buns used in Thailand’s burger joints are made with low-cost mass production bread.

What sets us apart?

• We use real butter and eggs, not shortcuts.
• Our brioche is slow-fermented for flavor and texture.
• We supply many high-end restaurants and know what quality means.
• You can store our buns at room temperature with no freezer space needed.

Build Your Burger Brand with a Bun That Means Business

Whether you’re starting a new burger concept or revamping an old one, GRANO gives you the edge you need to compete in a crowded market.

Your customers are more informed, more visual, and more demanding.

Give them a product that makes them say “Wow”—from the very first bite.

Contact us now for wholesale pricing, samples, and custom options.

Let’s build better burgers, together.

GRANO – Artisan Brioche Buns for Thailand’s Boldest Burger Brands.

More flavor. More value. More bite.